On Wednesday, the franchise reached out to its followers on Twitter by invoking the works of the great English playwright and poet, William Shakespeare.
Ahead of the IPL 2022 season, the Lucknow franchise of the Indian Premier League (IPL) has already begun to establish a social media presence. Before entering their first blockbuster IPL auction, the franchise is expected to unveil its list of retained players, which includes coaching heavyweights Andy Flower (head coach) and Gautam Gambhir (mentor). With so many talented players returning to the pool after a long absence, it will be intriguing to watch whom they sign.
The squad, however, must first come up with a name. For the first time, the club is asking its new fans to help them choose a name for the new squad. This may be a terrific way to interact with the fans and even generate some useful ideas, considering the depth of knowledge and enthusiasm among Indian cricket fans.
On Wednesday, the brand reported to Twitter and referred to William Shakespeare as it sought to connect with its followers for the promotion.
“Shakespeare is not worth listening to. For us, it’s all in the name; we’ve been waiting for one “It tweeted about it.
The video’s accompanying commentary is a riff on Shakespeare’s famous line, “It’s a good thing I’m not Shakespeare.” “What’s in a name? a rose by any other name would smell just as good “from Romeo and Juliet, a play by William Shakespeare (Act 2, Scene 2).
The RP-SG Group, managed by Sanjiv Goenka, paid Rs 7090 crore for the rights to the Lucknow franchise.
