There will be an e-auction starting on June 12 for the media rights for IPL seasons 2023 to 27.
The Indian Cricket Board (ICC) put out a tender for the media rights to the IPL seasons 2023-2027 on Tuesday, hoping for a windfall of over Rs 50,000 crore. Jay Shah, the BCCI’s secretary, said the e-auction for new bidders will begin on June 12th, the first time in IPL history. “We are hoping to push #TataIPL to newer and greater heights with two new teams, more matches, more involvement, and more venues,” Shah tweeted.
India Cricket will benefit much as a result of this procedure, which will increase revenue as well as value. “I have no qualms about that.” The Indian Premier League (IPL) can only be watched live in India on Disney Plus Hostar.
There is likely to be a bidding war among IPL’s competitors including Zee-Sony and Reliance Viacom 18 following the extension of the tournament from 60 to 74 matches.
The BCCI expects Amazon Prime, Meta, and YouTube to engage in competitive bidding for digital space.
‘Invitation to Tender’ (ITT) contains all of the terms and conditions and is available upon receipt of a non-refundable fee of Rs 25 lakh excluding GST, according to a release from the BCCI.
The ITT can be purchased till May 10.
The iplmediarights2022@bcci.tv email address has been made available to interested parties who wish to purchase the ITT.
